Services
One main offer, qualified lead generation, and the services that feed it: social advertising, search engine optimisation, content and account-based marketing.
Acquisition and leads
Main offer
Qualified lead generation
What we do
- Acquisition campaigns
- Dedicated landing page
- Follow-up call and telephone qualification of every lead
- Written report
- Handover into your CRM
Deliverables
- Qualified leads with a report
- Weekly reporting (budget, leads, cost per qualified lead)
What we need from you
- Qualification criteria
- Capacity to handle leads
- CRM access
Billing: per qualified lead or monthly package.
Request a scoping callSocial media marketing set-up
What we do
- Audit of your current set-up and definition of the digital strategy (objectives, audiences, platforms, budget)
- Creation and configuration of advertising accounts (Meta Business Manager, LinkedIn Campaign Manager), pixels and conversion tracking
- Campaign set-up and audience targeting (cold, lookalike and retargeting audiences)
- Creation of ad content and visuals (copy, images, short video formats)
- Campaign launch and configuration, first optimisations
Deliverables
- Strategy document
- Accounts configured and accessible to the client
- Sets of ad visuals and copy
- Live campaigns
- Launch review
What we need from you
- Administrator access to your pages
- Brand assets (logo, guidelines)
- Approval of visuals
- A payment method for the media budget
Your firm, more visible
Learn moreQualified appointments
Learn moreLet's talk about your project
Learn moreGoogle Ads campaigns
What we do
- Keyword research
- Creation and management of Search campaigns
- Conversion tracking
- Ongoing optimisation
Deliverables
- Live campaigns
- Monthly reporting
What we need from you
- Access to your Google Ads account, or an account created in your name
Landing pages and conversion funnels
What we do
- Design
- Copywriting
- Form and tracking integration
- A/B testing
Deliverables
- Live pages
- Forms connected to your CRM
Qualification of existing leads
What we do
- Follow-up calls and qualification of leads you have already generated
Deliverables
- A report for each lead
- Status updated in your CRM
Organic visibility
SEO — search engine optimisation
What we do
- Technical audit (indexing, speed, structure, markup)
- Research into keywords with commercial intent
- Optimisation of existing pages
- Content architecture
- Ranking tracking
Deliverables
- Prioritised audit report
- Action plan
- Fixes carried out, or specifications for your developer
- Monthly tracking of rankings and organic traffic
What we need from you
- Access to Google Search Console, Google Analytics and the website back office
| Keyword | Position |
|---|---|
| example keyword 1 | 2 |
| example keyword 2 | 5 |
| example keyword 3 | 14 |
| example keyword 4 | 4 |
Content marketing
What we do
- Editorial calendar aligned with keywords and your prospects' questions
- Writing articles, guides and service pages
- Adaptation into LinkedIn posts and newsletters
Deliverables
- Editorial calendar
- Content written and optimised for search
- Publication, or files ready to publish
What we need from you
- Approval of topics
- Technical review of expert topics
Link building
What we do
- Analysis of your existing link profile and your competitors'
- Selection of relevant thematic and editorial websites
- Writing guest or sponsored articles
- Monitoring link indexing
Deliverables
- Link strategy
- Monthly report of links obtained (URL, site, anchor, date, indexing)
Key accounts
ABM — Account-Based Marketing
What we do
- Defining a list of target accounts with you
- Identifying decision-makers
- Advertising campaigns targeted by company (LinkedIn)
- Messages and content personalised for each account
- Coordination with your sales team
Deliverables
- List of accounts and decision-makers
- Live campaigns
- Engagement tracking per account
- Reporting shared with your sales team
What we need from you
- Ideal customer profile
- List of priority accounts
- A sales contact
- SESociété Exemple SASManufacturing82
- EAEntreprise AServices64
- EBEntreprise BLogistics41
- ECEntreprise CRetail23